Study of Maruti Suzuki Alto

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 Study of Maruti Suzuki Alto Article

SDM START FOR SUPERVISION DEVELOPMENT

STUDY OF MARUTI SUZUKI ALTO SDM IMD| REPORT SUBMITTED IN PARTIAL COMPLETION OF THE REQUIREMENTS FOR THE AWARD OF POST GRADUATE DIPLOMA IN MANAGEMENT|

Submitted to,

Dr . H GAYATHRI

Submitted simply by,

Anuja Lagu (12128)

Harish K P (12140)

Namratha Subramani (12152)

Roshan Sixth is v Shetty (12158)

Sriharsha V (12170)

Material

ACKNOWLEDGEMENT3

INDIAN AUTOMOBILE INDUSTRY4

Historical Background4

Trends in Production6

Drivers of Of india Auto Industry8

Growth predictions for Of india auto industry10

Current sector scenario10

MARUTI SUZUKI INDIA LIMITED12

VISION13

Manufacturing Excellence13

Maruti Suzuki and Motor Sport14

MONETARY PERFORMANCE OF MARUTI SUZUKI INDIA LIMITED14

SALES AND SERVICE NETWORK16

ALTO – Let's GO19

Alto Variants19

SALES GROWTH OF MARUTI ALTO20

STUDY OF ALTO IN THE CONTEXT OF MARKETING21

SWOT ANALYSIS21

STRENGTHS21

WEAKNESSES21

OPPORTUNITIES22

THREATS22

PROMOTING MIX23

PRODUCT23

PRICE23

PROMOTION24

PLACE24

SEGMENTATION, TARGETING AND POSITIONING24

п‚·Segmentation24

п‚·Targeting25

п‚·Positioning25

COMPETING PRODUCTS26

Hyundai Electric motor India Limited26

Models26

Hyundai EON27

Struktur Motors27

Models27

Tata Nano27

General Engines India Non-public Limited28

Models28

Chevrolet Spark28

COMPARISON WITH COMPETITORS29

References30

Figures and Tables

Figure 1: Category-wise automobile production4

Figure 2: Production Trend6

Figure several: Percentage difference in production7

Figure 4: Styles in development, sales and exports of automobiles8

Figure 5: Crucial drivers of Indian Automobile Industry9

Physique 6: Revenue growth of MSIL14

Figure 7: Profit following Tax and Sales Value15

Figure almost eight: Company Networth over Years15

Figure 9: Growth in Sales Network16

Figure twelve: Market share of Passenger car segment. Source SIAM, 12/200917

Table 1: Category-wise product sales and development of car in India7

Table 2: Indian pouches growing deeper9

Table several: Maruti's Competitors across numerous segments18

Table 4: Alternatives of Maruti Alto20

Stand 5: Costs of Maruti Alto Variants23

Table 6: Comparison of Enorme with Rivals Products29

ACKNOWLEDGEMENT

The effective completion of this project would not have been possible without the support and regular support of several involved directly or indirectly. The team is definitely grateful to Dr . L Gayathri, Dean – Administration and Mentor, SDMIMD, Mysore for supplying us an opportunity to conduct this study. The Management and administration of SDMIMD, Mysore has supported and well guided us during and no volume of words and phrases can exhibit our gratitude towards all of them. Last but not the least; they is pleased to their father and mother and family for their constant support. Group VIII, Section C

PGDM 2012-14

AMERICAN INDIAN AUTOMOBILE SECTOR

Indian car industry is among the fastest gaining the world. It is one of those manufacturing industries which have grown significantly since the liberalization of India's economy in 1990s. The industry is also known for many innovations. In 2010, India has emerged as the other fastest developing car industry in the world up coming only to Chinese suppliers. Sales of two wheelers crossed twelve million devices during the year, a primary, with all major two-wheeler makes registering large double digit development. India completely is the most significant tractor manufacturer, second greatest two wheeler manufacturer, 6th largest commercial vehicle company and the 11th largest car manufacturer in the world.

Determine 1: Category-wise automobile development

Historical Background

Since its institution, the Of india automobile market has been through constant development. Some of the well-known car that was manufactured in those moments was...

Recommendations: [5] | M. Meters. Mr. H. Prahalathan, " Indian Automotive Industry: At The Crossroads, ” Mission Publications, 2008.

[6] | Maruti Suzuki India Limited, " Twelve-monthly Report 2011-2012”.

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