Amateur and Professional Soccer Players

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23.08.2019-682 views -Newbie and Professional

 Amateur and Professional Sports Players Article

Assignment 3

Adidas +F50


Conestoga College

Dayanna Lopez

Francisco Hurtado


Age group: 15 to 30

Gender: Male or Female

Occupation: Beginner and specialist soccer players

Education: Zero specific level of education

Lifestyle: Active people who perform soccer as a recreational activity, and specialist soccer players. Demographics

Adidas +F50s series can be targeted specifically for a soccer audience. Their target market can be strictly soccer players that are looking for the best football boots in the market. Soccer involves fashion and technology; therefore , there is always some ground breaking products designed to satisfy the players needs. +F50s come from several " F” Adidas soccer boots. Before the +F50s there were F10s, and F30s. The +F50 series happen to be aimed to a mature market, people who find themselves 15 to 30 years older. As we know, in soccer sneakers are the essential part00 of a player's gear, consequently, companies dedicate big amounts of money producing new systems that can be used inside their shoes. Also, we know clients who happen to be older than 18 years of age are more likely to have an increased income; therefore, they are willing to spend in a high price top quality pair of shoes. Adidas +F50 are unisex thus women can easily experience this technology as well. This is important because women sports is growing speedily therefore fortunately they are part of the F50 series target audience. Psychographics/Behavioural elements

The +F50s series may be the new generation, top of the line sports shoes aimed towards soccer players that want to continuously boost and update their products. The series of F50 shoes are the maximum priced sports shoes in the market, though, they also offer the best quality. They are targeted intended for amateur soccer players and professional players. Adidas +F50 are very pricey and of very high quality targeted more towards specialist soccer players.

Mini Hot Key Profile


+F50's has been around the market for quite some time, they have widened the current business by attracting a young audience, specifically soccer enthusiasts. Our more youthful consumer marketplace will become aware about our advertising campaign, if they need to be the best they need to be and wear the best. We also will inform and convince the actual customers that our product is the best choice they have available, and that it will satisfy their needs at the maximum. They will evaluate our manufacturer, and they will recognize that our +F50's has been used for the best sports players in the world like Lionel Messi and KakГЎ. The product intended for soccer players will give all of them the assurance they want and in addition improve their overall performance, this way they are going to feel satisfied and stay loyal to the brand

Needs and wants

F50's boots are in the Security level of the Maslows hierarchy requirements, it is a reliability need since players are looking for the best comfort and safeguard. Our item offers great studs and that's something that sports players are looking for. One example is when a player is going on full rate, they do not wish to stop and slide about wet, dull or snowy surfaces. Also, it is a self-pride need since soccer players are always looking for a cleat that falls below their feature of likings, for example the approach the cleats looks, the texture and style. Those can also be reasons why soccer players all around the world use the products. By making use of our item our consumers will improve within their technical skills, and will be a more total player. When you are on the discipline and everyone is looking at exactly how good you are together with your new F50's they will most envy you, and will want to buy our merchandise so they can be a little more of a total player. Self concept

Nike F50's will be classified beneath the ideal home, while wearing the F50 you will feel assured on the discipline and you will become the player you always dreamed of. Whenever using our merchandise we will guarantee you you will have the best functionality every time your use put pressure on to the discipline....