A Comparison Study of Banking Companies and Customer Satisfaction in Public, Non-public and Cooperative Banks
Connect Professor, Department of Commerce,
A. G. Government Arts College, Tindivanam, Villupuram Distsrict, Tamil Nadu.
Keywords: Deal based Banking services, IT enabled banking services, Client satisfaction, Service Quality.
The banking system is facing challenges with stiff competition and advancement of technology. It becomes imperative for all companies to meet or perhaps exceed the target customers' satisfaction with quality of services expected simply by them. Hence the present research is attempted to research customers' understanding of quality of services, both purchase based and IT enabled in terms of its constituent factors in public sector, private sector and cooperative banks. Likewise through the present study, we might gauge the extent from it adoption in public sector, non-public sector and cooperative banks in this electric age. This current investigation in planned with the aim to assess the extent of use of companies especially the IT enabled providers in these banking institutions and to assess the ingredient factors impacting on customer satisfaction with all the quality of services. This current study was conducted in public areas sector, exclusive sector and cooperative banks of Villupuram district of Tamil Nadu. Multistage randomly sampling was used for selection of samples. The analysis was suggested to be done in eight taluks of Villupuram section. One subset of above banking companies in every taluk of Villupuram taluk was selected randomly. When selecting the branch, treatment was delivered to see that the branch should provide for least five IT empowered services. This step was implemented to have inter bank comparison. The study features revealed that absolutely free themes of nationalized banks and cooperative banking companies were not content with the employees' behaviour and infrastructure, whilst respondents of personal sector financial institutions were not satisfied with high charges, accessibility and communication.
1 ) Introduction
Banks may play a role of considerable economic significance as intermediaries in mobilizing public financial savings and canalizing the stream of money for fruitful purposes, keeping on the procedure for the economic growth of the country. Realizing the value of the part of the banking companies in financial development, Authorities of India, Reserve Bank of India took a number of major pursuits after the country attained self-reliance to products the financial system to serve the national objective. One of the most important of such initiatives was the substitution of private ownership by public possession, through the method of an code of the 14 largest commercial banks in the private sector on 19th July 69. This has commonly come to be referred to as nationalization of these banks without which it could not have been possible to remodel the class bank into mass banking and align financial institution credit to serve the planned focal points and social needs. Department expansion program formulated by the Reserve Traditional bank of India aimed at producing available required banking features in all parts of the country specially the unbanked rural and semi-urban areas. It was perceived as essential for implementation of project pertaining to rural creation and upliftment of economically weaker parts and also growing the banking habit possibly in the distant areas of the nation. Banks assisted in the rehab of sickly weak commercial units and in the prevention of unemployment, which could result from the closure of industrial units for want of credit steps thus mentioned substantially written for the canalizing of the bank credit towards the various industries of the economic system which involved inter alia, flow of credit to sectors, that were hitherto neglected or the socalled priority areas. An efficient monetary sector is usually an engine for economic growth. It turns the fuel...